There has never been a better time to start your own Internet Marketing Agency
Need More Proof…
Let’s look at the Trends
The major ad holding companies released their respective spending forecasts today, Dec. 6, 2010, so here’s a wrap-up: WPP is expecting display to rise 13.1 percent next year in the U.S. while globally, online should surpass newspapers in ad spending by 2012, a year earlier than Magna Global predicted in its latest forecast.
Meanwhile, eMarketer raised its estimates on U.S. online ad spending. It now expects online to gain 13.9 percent as 2010 draws to a close, with 10.5 percent next year.
While newspapers have been steadily losing ground the past few years, as the web significantly eroded the classified advertising newspapers were so heavily dependent on, the idea of the web supplanting it as the number two ad category after TV surely means something emotionally to the media industry and highlights the changes that have happened so rapidly.
Globally, online ads will contribute 37 percent of global ad growth in 2011 and is likely to reach $82 billion, a growth rate that suggests it will overtake newspaper spending (forecast at $90 billion in 2011) at some point in 2012.
